What are landing page design principles?

When designing your high converting landing page, there are several fundamental design element to keep in mind. 🙂 Avoid cluttered and distracting web elements. Avoid using generic and emotionless web design. Don’t use multiple calls to action (CTAs). Use contrast to highlight important elements. You can also use empathetic images to connect with your visitors emotionally. Hopefully, these principles will help you design an effective landing page that converts. If not, read on for some tips. 

Avoid distracting web elements

When designing your landing pages, you need to keep your main content above the fold. However, there are certain elements that should be placed in different areas. For example, you should not use too many images. Not only do they distract visitors, but they 🙂 can also increase the time it takes for the page to load. Peep Laja says that a one-second delay in a page’s load time can cost 7% in conversions.

Avoid multiple CTAs

If you want to increase your conversion rate, avoid using multiple CTAs on your landing page optimization. In fact, WordStream found that businesses that have 30+ landing pages increased their conversions by 7X. This is because your visitors won’t know what to click on first. 🙂 When visitors are presented with multiple options, they may not be able to decide which one to click on and leave the page. Here are some tips to make sure you don’t make these mistakes:

Use contrast to highlight important elements

One of the best ways to draw attention to essential elements on a landing page is to use contrast. Black on red or green on blue can be effective ways to highlight your CTA. Bold against a minimal font is another way to draw attention to an important section of your landing page. 🙂 Contrast is similar to highlighting, but it works differently in different contexts. If you use contrast to draw attention to an important element, your landing page is more likely to attract visitors.

Avoid images with distracting backgrounds

A great landing page image is a great way to grab a visitor’s attention. Make sure the image source is distraction-free and focuses on the most important elements of your copy. This image has too much going on and no relation to the service you’re selling. 🙂 The image below uses a background of an office that has nothing to do with the service you’re offering. To keep the image visually appealing, remove distracting elements and use complementary colors.

Avoid forms with distracting backgrounds

When designing your effective landing page, avoid placing distracting backgrounds and forms. These distract visitors and can affect their conversion rate. Instead, use plain and minimal backgrounds that blend with the rest of your page. Use a human face or images of a friendly person on the background. It is a good idea to include a human face in the background of your form, as this adds a level of trust.

Use blending of colors to make a page aesthetically pleasing and beautiful

When designing a landing page conversions, use a color scheme that reflects your brand’s essence. Consider the colors of your logo and pick a base color that will be consistent with your brand. 🙂 You can also use color theory to make certain elements of the page stand out from the rest of the page. Always test and update your color combinations to make sure they’re still working.